The Chief Executive of Messiah Publishers, Njemanze Street, Port Harcourt, Pastor Agoro, has described the printing business as a “hidden goldmine,” noting that the sector continues to attract many investors despite its capital-intensive nature.
Speaking in an interview with journalists on Friday, Agoro said the increasing influx of people into the printing industry is largely driven by the belief that the business guarantees high returns.
According to him, many individuals who have the financial capacity to purchase printing machines and equipment often venture into the business with expectations of making quick profits. However, he noted that some eventually withdraw when their expectations are not immediately met.
“The printing business is lucrative, but it requires patience and commitment. Some people come in believing they will make instant returns, and when that does not happen, they sell off their machines and leave the business,” he said.
Agoro explained that the profession is easily transferable through apprenticeship, making it accessible to many people interested in learning the trade.
He further stated that while many operators leave the business due to economic challenges and inability to break even, those who remain committed often succeed in the long run.
“There is no restriction to entering the printing business. Once you understand the work and have the capital to start, you can establish your own press,” he added.
The publisher also pointed out that graduates of printing-related courses who lack startup capital can partner with existing printing firms to gain experience and remain active in the industry.
He said the flexibility and accessibility of the profession may explain why printing presses are increasingly common across the country.
