Today, February 24th 2022 marks one month of the official launch of REBUILDER365; a promotional campaign designed to showcase per day, one project among all the projects completed by Abia State Governor, Dr. Okezie Ikpeazu for a period of 365 days.
This social media campaign and marketing communication strategy initiated and champions by a master strategist and celebrated media manager, who doubles as the Honourable Commissioner for Information & Strategy, Barr. Eze Chikamnayo is aimed at marketing and projecting Abia State as a brand of choice for all.
The Rebuilder365 is a short video constructed in a documentary format, showcasing the transformational projects of Governor Ikpeazu in a one-project a day format. It is a counter narrative communication initiative that is telling the true and original story of Governor Ikpeazu, the Rebuilder of Abia State and putting information and facts straight against lies and campaign of non performance being orchestrated by some uninformed individuals and haters of progress.
For the past one month, the social media platforms such as Twitter, Facebook, YouTube, Instagram and others have been awash with these good news of the Governor’s completed projects from 2015 to date.
Rebuilder365 has actually carried these campaigns to all nooks and crannies of the social media platforms at morning, afternoon and night.
This campaign has consistently taken the evidence of achievements of Governor Okezie Ikpeazu to people’s homes, offices and shops even their bedrooms as they browse through their social media handles.
Come to think of it, evidence has remained the fact that damns arguments at all times. Therefore within this one month, many projects, starting from Project 001 being the Aba fashion show to Project 002, ENASCO, down to
various road projects including Osokwa Road, Egege Road, Milverton Road, Ukaegbu Road, Umuola Road, the Abiriba/ etitiama/Nkporo Road, Eziukwu Road Aba, Ojike lane Aba, Immaculate heart road,Okigwe Road, Umueṅe-Obikabia Road among others.
Also showcased were Aba shopping mall, legendary Abia State Diaspora Commission, distribution of health equipment to health facilities in Abia State, the ultramodern cottage hospital, Nkporo, Ease of doing business, Abia Investment House, the Abia Scholarship Scheme, ASOPADEC Building, innovative Tele-health initiative and many others.
In line with the postulation of Will Rogers that “People’s minds are changed through observation and not through argument” Since the launch of this product, there has been a gradual change of attitude and change of perception by the public about the achievements of Governor Ikpeazu as these evidence-based projects have been showcased in the internet to the level that people who hitterto did not believe that Governor Ikpeazu has done a lot now testify that the Governor has done well.
Indeed the Governor’s Media Team led by Barr. Eze Chikamnayo deserves commendation for this novel initiative and creativity at its best which is already yielding positive results.
At least, government audience on the internet can now see the works of the Governor which have been there for long. They can now attest to the fact that Governor Ikpeazu is working for real.
Gladly too, Governor Ikpeazu’s media team has introduced Rebuilder365 Weekly Round-up which aims at summarizing the projects shown per week on the radio stations Abia State.
Based on the success achieved so far, it is incumbent on the media team to sustain this campaign even beyond these 365 days, after all, the achievements are many and can continue beyond the target campaign period.
Incontrovertibly, the Rebuilder365, which is unveiling the excellent works of Governor Okezie Ikpeazu in various sectors of Abia economy is truly undeniable evidence that damns arguments.
After all, Robert A. Heinlein in his book, Stranger In A Strange Land said “If you’ve got the truth you can demonstrate it. Talking doesn’t prove it.” Here in Rebuilder365, we have the truth and we are demonstrating it to the whole world via the social media which breaks through distance barriers. So, Abians at home and in diaspora are urged to join in this current move to reposition Abia State by exposing themselves to these media campaigns and visiting those sites as well as share them to others as the campaign, REBUILDER365 continues.
Kudos to the rebuilder of Abia State Governor Okezie Ikpeazu, Ph.D for his avowed determination to leave Abia better than he met it. More is still in the offing.
So, Let the good works and good news of the rebuilder of Abia State continue .
Divine Nwankwo, Senior Information Officer, Ministry of Information & Strategy.
