Media professionals have been charged to use their platforms to promote truth, inspire societal transformation, and shape public perception positively. This call was made during the 2025 Media Institute Training, organized by Vision Africa in Umuahia, the Abia State capital.
Themed “Image Makers: Shaping Culture, Inspiring Change Through Media,” the annual event brought together journalists, broadcasters, students, and content creators to reflect on the critical role of the media in nation-building and enhance their professional capacity for ethical and impactful storytelling.
Representing the Governor of Abia State, Dr. Alex Otti, the Commissioner for Information, Prince Okey Kanu, delivered the keynote address. He emphasized the state government’s commitment to collaborating with journalists who are ethical, data-driven, and committed to truthful reporting.
“The new Abia seeks journalists who are thorough and objective, not purveyors of fake news. We need media professionals who interpret data accurately and lead by example,” he stated. Prince Kanu further described media practitioners as “cultural architects” with the power to shape public perception and societal values through their content.
Also speaking at the event, Mrs. Susan Obi, Coordinating Director of Broadcast Monitoring at the National Broadcasting Commission (NBC), commended Vision Africa’s consistency in training the next generation of media professionals. “Holding a microphone comes with responsibility. You’re not just speaking—you’re helping people make informed decisions. Be intentional with your voice,” she urged participants.
Founder of Vision Africa Radio, Bishop Sunday Onuoha, in his welcome address, noted that for over 13 years, Vision Africa has remained committed to equipping media professionals to positively impact society through its annual training initiatives. He encouraged attendees to put their new knowledge into action and contribute to improving the media landscape.
Troy Miller, President and CEO of the National Religious Broadcasters, delivered the keynote lecture, describing media practitioners as “image makers” and agents of cultural transformation. “By telling stories that reflect both the challenges and hopes of the people, media professionals shape national identity and foster unity,” he said.
The event featured several technical and thematic sessions. Media experts Vic Costello, Jeff Wilson, and Don Geiger presented on topics such as “Design That Connects,” “Visual Storytelling Through Photographic Composition,” and “Writing 101.”
A second phase of the training focused on the role of Artificial Intelligence (AI) in modern media practice. Vic Costello spoke on “AI 2025: What I’ve Learned and How It’s Changing My Work,” while Jeff Wilson addressed “Pre-Production: Storytelling, Shot Lists, and How AI Changes the Game.” Don Geiger concluded the series with insights into the “Role of AI in Writing.”
Prof. Uwaoma Uche, Deputy Vice Chancellor of Gregory University, in his presentation, stressed the importance of responsible journalism, urging media practitioners to avoid disseminating unverified information and instead use their platforms for societal development.
The training concluded with closing remarks by Sir Ogala Osoka, Chairman of the Vision Africa Board of Trustees, who expressed appreciation to all facilitators, participants, and the Abia State Government for supporting the 2025 edition.
The Vision Africa Media Institute continues to serve as a vital platform for nurturing a new generation of media professionals driven by integrity, innovation, and a commitment to national development.
