Twitter’s owner, Elon Musk, and its CEO, Linda Yaccarino, have revealed a new logo for the microblogging platform. The new logo, a white “X” on a black background, replaces the original blue bird symbol.
Yaccarino tweeted a picture of the logo on Sunday, saying “X is here! Let’s do this.” She also said that the new logo is “powered by AI” and will “connect us in ways we’re just beginning to imagine.”
Musk also changed his profile picture to the new logo, which he described as “minimalist art deco.” He also changed his Twitter bio to “X.com,” which now redirects to twitter.com.
The logo was projected on the company’s offices in San Francisco, signaling the latest change since Musk’s acquisition of Twitter for $44 billion last year.
Under Musk’s leadership, Twitter has undergone significant transformations, including changing its business name to X Corp to align with his vision of creating a “super app” akin to China’s WeChat. Musk’s ambition to create an all-encompassing platform has driven these changes.
