'I Won’t Sell Myself Short' — JDS

‘I Won’t Sell Myself Short’ — JDS

From Umuahia-South in Abia state to Nollywood’s rising screens, Jameson Munachimso Ehimere Alternatively Known As JDS has walked a journey of resilience, passion, and self-belief. A graduate of Education/English from Abia State University and holder of a Master’s degree in Sociology of Education from the University of Port Harcourt, Jameson is more than just an actor—he is a model, a budding real estate player, and a man deeply committed to his craft. Since stepping into Nollywood after his NYSC in 2012, he has navigated setbacks, missed opportunities, and industry challenges, yet his passion for storytelling and performance continues to fuel his drive.

In this interview with our Reporter; Precious Ekebuisi, the fast-rising entertainer shares his story, inspirations, struggles, and hopes for the future.

Excerpts:

Please Can we meet you?

My name is Jameson Munachimso Ehimere, from Umuahia South in Abia State. I hold a degree in Education/English from Abia State University, Uturu, and a Master’s in Sociology of Education from the University of Port Harcourt. I completed my NYSC in 2012. I am into entertainment, modeling, and also work as a middleman in real estate. Over the years, I have attempted reality TV shows like Big Brother and Gulder Ultimate Search, and even though they didn’t work out, I decided to focus on developing my craft by myself.

What inspired you to join the creative industry?

Talent is something that flows naturally—you shouldn’t struggle with it. For me, modeling comes from my appearance, while acting comes from my ability to interpret emotions and personalities. If you can’t understand someone’s emotions, you can’t embody their role.

At what age did you discover your passion?

I started young, featuring in school dramas. As I grew older, I realized I had passion for acting, despite my mother’s reservations. She wanted me to live a “normal life” with a stable job, but I felt a strong urge for expression. After my NYSC in 2012, I went into Nollywood full-time. I’m still an upcoming actor, but the passion keeps me going.

'I Won’t Sell Myself Short' — JDS

What kind of roles do you usually play?

Directors often tell me my appearance speaks for itself. I get roles as a hitman, secret agent, or a gentleman with a mysterious side you can’t easily predict what he’s up to.

How do you prepare yourself mentally and physically for roles?

I read a lot and hit the gym. Reading expands my mental capacity, while studying people’s lifestyles gives me inspiration. Observing how people see life broadens my perspective and helps me embody different characters.

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Can you share one memorable moment on set?

One that stands out was with veteran actor Livinus Nnochiri. We had been waiting for hours before the cameras rolled. He made a remark: “It seems you don’t know there’s time for everything. If I leave here, hmm…” That was supposed to be the most important scene for the production. His words struck me, and from the look of things, he was right it taught me patience and timing in this industry.

What do you think sets you apart in the industry?

My appearance and personality. I believe when you walk into a room, people should form an impression—even before you speak. As an actor, your job is to either prove them right or surprise them. And you must always keep your audience in suspense.

You are into acting, modeling, and real estate. How do you balance them?

Balancing isn’t difficult because I am more of a middleman in real estate. Though they don’t really complement each other, they diversify my portfolio and create opportunities in different sectors.

Are you married?

I’m single.

Any plans to marry soon?

Yes, I will get married soon but I’ll leave it at that.

There’s a perception that in the entertainment industry, women often “sleep their way to the top,” while men with big pockets get roles. What’s your take?

There are bad eggs in every industry, not just entertainment. Promiscuity exists in politics, banking, and elsewhere it only gets more attention in entertainment because the industry is elaborate. My view is this: if you lower yourself because of what you want, then you don’t know your value. Most of the jobs I’ve gotten, I merited them. Yes, such things exist, but if you truly know your worth and your craft, you won’t sell yourself short.

What challenges have you faced, and how did you handle them?

I’ve had projects where I worked for weeks without pay. In one case, the movie didn’t even make it to the market, and I was only given a token artist fee. Another time in Okija, we spent days on location, but when funds ran out, the production stalled. I wasn’t paid and was asked to leave, with promises they never fulfilled. These experiences were frustrating, but I handled them with patience and persistence.

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What has kept you going despite setbacks?

Passion. Even when things aren’t favorable, I remind myself not to lose my essence. If you compromise your values, you’re no longer true to yourself. Passion sustains me.

How do you handle pressure and criticism?

Criticism is helpful it shows you your weaknesses so you can improve. As for pressure, people will always talk. You can’t please everyone; otherwise, you’ll end up being fake. Balance is key.

Which actors do you look up to?

In Nollywood: Jim Iyke for his unique energy, Ramsey Nouah for his natural delivery, Pete Edochie for his aura and eloquence, and Nkem Owoh as a true Igbo man. Internationally, I admire Keanu Reeves, Sylvester Stallone, and Arnold Schwarzenegger.

Who is your biggest idol?

That would be Arnold Schwarzenegger. He has an all-round profile actor, politician, real estate investor, and former Mr. Universe. Most of his films were box office hits.

Beyond fame, what impact do you want to make?

I want to use my platform to support others. Sometimes, at auditions, I got roles I didn’t expect because someone singled me out. That made me think of others who may not get such chances. I want to be a voice and a helper for the next generation of talents.

Where do you see yourself in five to ten years?

By God’s grace, bagging awards like the AMVCA, signing endorsement deals, and growing both my entertainment career and business ventures.

Are you currently working on any projects?

Yes. As a model, I just wrapped up a project awaiting company approval. As an actor, I’m working on short video projects that will soon be released.

What advice do you have for young people aspiring to join acting or modeling?

Education is very important. Talent is not enough. Go to school because it gives you an edge and makes you organized. I once avoided signing a bad contract because of my educational background. Education helps you navigate the industry smartly.

How old are you?

I’ll be 38 this September.

What else would you like the public to know about you?

I love God. I am a Christian, and I know why I am one.

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What do you dislike most?

When people tell me “you can’t do something” without giving a reason. If you explain why, I’ll accept. But if you don’t, I see it as an insult to my intelligence.

Have you ever worked with an abusive leader or boss?

Yes, and I believe in calling out such behaviour respectfully. If a leader is abusive, I would draw their attention to it.