Champion Breweries Plc has announced the launch of its Champion Lager Beer and Champ Malta in a can format.
A statement by the company’s Managing Director and CEO, Dr. Inalegwu Adoga, on Wednesday said the introduction of non-returnable cans was aimed at meeting growing consumer demand for convenience, portability, and on-the-go refreshment. It also aims to solidify Champion Breweries’ position in the ever-evolving beverage market as a proudly Nigerian brand.
According to him, “This is a proud moment for Champion Breweries. After 50 years of brewing excellence, the launch of our products in *can* formats is a testament to our commitment to innovation and growth.
“This move not only enhances consumer convenience but also reflects our continuous effort to adapt to market dynamics while staying true to the quality that Champion is known for.”
The new can format, he stated, will initially be distributed across strategic markets, with further expansion to follow.
The Head of Sales and Commercial Excellence at the company, Mr. Anthony Osagwu, highlighted the strategic nature of the launch, adding that it allows the company to expand its reach beyond the South-South and South-East regions.
“We have listened closely to our distributors, bulk breakers, and consumers. The introduction of cans aligns with market preferences, especially in regions where non-returnable packaging is increasingly sought after. This launch allows us to penetrate new market segments and expand our reach beyond the South-South and South-East regions.”
The company’s Marketing and Brand Manager, Queen Nwabueze, emphasised the importance of this launch from a brand perspective, adding: “Champion has always stood for heritage and quality. By introducing cans for the first time, we are not just embracing modern packaging; we are also positioning Champion as a brand that evolves with its consumers. This launch is part of our larger vision to grow our market share and resonate with younger, dynamic consumers who value convenience without compromising taste.”
Champion Breweries Plc therefore invites consumers, distributors, and all stakeholders to celebrate this milestone and join in the excitement as the company steps boldly into a future of new possibilities.
Established in 1974, the brewery has consistently produced quality beverages, including the flagship Champion Premium Quality Lager Beer, Champ Malta, Champion Lager with Ginger Extract, Champ Malt with Tiger Nut, and Champ Malt with Butter Cookies.
